Shubham Som GuptaEngineer ~ Photographer ~ Designer
Senior UX designer connecting field evidence, systems thinking, and visual craft across healthcare, services, and physical products.
Selected work / 01
Research, systems thinking, and visual craft applied across healthcare, operations, and service experiences.
An implemented support workflow averaged under one minute across seven representative users.
Practice note
I turn observations, workflows, constraints, and partial signals into structures a team can discuss, test, and build.
Research translated complex eligibility into guided matching, plain-language criteria, and saved comparisons.
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Industrial design / Zero Brush
Zero Brush is a 2019 functioning academic concept prototype developed through waste research, 39 documented ideas, physical prototypes, CAD, and two-person formative testing.
Open the Zero Brush case study
02 / Digital experience projects
Digital products and platforms shaped around complex workflows, sensitive decisions, and teams who need clarity under pressure.
An implemented support workflow averaged under one minute across seven representative users.
Research translated complex eligibility into guided matching, plain-language criteria, and saved comparisons.
A two-hour developer workshop became a shipped log-reading framework two sprints later.
03 / Industrial experience projects
Industrial experience work focused on the bridge between physical operations, digital coordination, and resilient service delivery.
Four payload iterations led to an integrated prototype flown at Aalto Design Factory's Final Gala.
39 documented ideas, four shortlisted concepts, two prototyping phases, and a two-person formative test.
Operator evidence shaped a manufacturing-aware CNC-lathe concept, native CAD, and a physical appearance model.
Sole designer for the planter collection, brand identity, marketing materials, 3D-printed R&D prototypes, and released sales catalogue.
04 / Branding & identity projects
Brand systems that make nuanced ideas easier to recognize, navigate, and extend across digital and physical touchpoints.
Three retail directions translated the connected mug into a five-senses experience proposal.
Delivered five posters, with one print of each installed at PRAG's office.
Redesigned the product graphics, rendered the updated 3D model, and delivered print files for a brochure that was produced as marketing material.
Field notes / 05
A bounded set of studies and artifacts—each labelled by its real project status.
Making type more readable in clinical interfacesA framework shaped through usability observation and workshop synthesis.02Working prototypeA drone system for earlier wildfire signalsPhysical design, sensing, ground-control workflow, and iterative prototyping.03Functioning academic concept prototypeBrushing as a medication-delivery momentA product concept explored through form, mechanism, and physical testing.04Photography practice
Light, motion, and texture outside the interfaceA visual practice built around attention, context, and small observations.Field notes / Essays · 06
Selected writing on healthcare UX, research practice, interaction craft, and design.
Visual observations / 07
Photography is the counterpoint to the systems work—and part of how I keep looking closely.
