Situation
Patients and caregivers faced complex eligibility language, location constraints, and uncertain next steps.
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Case study / 03 · Prototype
A guided exploration pattern for patients and caregivers comparing clinical trial options.
Research translated complex eligibility into guided matching, plain-language criteria, and saved comparisons.Patients and caregivers faced complex eligibility language, location constraints, and uncertain next steps.
Create a calmer way to explore and compare potentially relevant clinical trials.
Used interviews and journey mapping to shape guided matching, plain-language eligibility, and saved comparisons.
Delivered a prototype that made relevance and eligibility easier to understand before technical detail.
Eligibility criteria, location constraints, and medical language can make trial discovery feel inaccessible at the exact moment people need reassurance.
Interviews and journey mapping highlighted that patients wanted plain-language confidence before they were ready to compare technical protocol details.
The experience paired guided matching, readable eligibility explanations, and saved comparison views to support a calmer decision journey.