Situation
A multidisciplinary practice needed to present rigorous product work and expressive photography together.
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Brand, Identity & Retail
Case study / 04 · In progress
Studio Portfolio Identity
An editorial identity direction for a multidisciplinary creative practice balancing product work and photography.
One evolving editorial system connects product design and photography without overpowering the work.Editorial DesignArt DirectionPortfolio SystemsWeb
Year2023
RoleIndependent Designer
Client / organisationPersonal system
TimelineIn progress
StatusIn progress
Task
Build an identity that creates coherence without overpowering the project imagery.
Action
Combined disciplined interface grids, compact navigation, atmospheric depth, and loose photographic gestures.
Result
Established an evolving editorial system that supports both portfolio disciplines within one visual voice.
Design principles
- Let project imagery carry the voice.
- Use atmospheric depth without reducing readability.
- Keep navigation compact and always close at hand.
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Process
The system began as a visual exploration of contrast: rigorous interface grids against loose photographic and hand-drawn gestures.